
A model presents a creation for fashion house Dolce & Gabbana during the Men's Fall/Winter 2019 fashion shows in Milan, on January 13, 2018. Photo credit: AFP / Marco Bertorello
The Italian label has made millennials (those born between 1980 and 2000) its target market and used several of the generation's more prominent members to show off its latest creations at Milan Men's Fashion Week.

Juventus' forward from Argentina Paulo Dybala (C) presents a creation for fashion house Dolce & Gabbana during the Men's Fall/Winter 2019 fashion shows in Milan, on January 13, 2018. Photo credit: AFP / Marco Bertorello
They were joined by the likes of Neels Visser -- he of 2.7 million Instagram followers -- video microblogging app Vine star Cameron Dallas, and musician and actor Austin Mahone.

A model presents a creation for fashion house Dolce & Gabbana during the Men's Fall/Winter 2019 fashion shows in Milan, on January 13, 2018. Photo credit: AFP / Marco Bertorello

A model presents a creation for fashion house Dolce & Gabbana during the Men's Fall/Winter 2019 fashion shows in Milan, on January 13, 2018. Photo credit: AFP / Marco Bertorello
Donatella Versace introduced riffs on Scottish tartan, also displaying women's outfits at Men's Fashion Week.

Singer Maluma performs at the show for fashion house Dolce & Gabbana during the Men's Fall/Winter 2019 fashion shows in Milan, on January 13, 2018. / AFP PHOTO / Marco BERTORELLO